Movie Posters Continued...

 As with the covers, I answered questions on posters as well. This was additional poster research, and like the magazine cover, this helped me understand posters, their features & how to lay out my own poster. 

The film poster which I think is the most effective is the ‘Dead Silence’ poster. I think it’s effective because it not only does it use the conventional features of a movie poster, but it uses them in non-conventional way like the others. For example, the text is not just a sans serif font coloured red, but it’s a stylised font, with an effect the makes it look eerie and emphasises the genre of the film. The image used is effective as it draws the audience’s eyes to the center of the poster, the eyes of the ‘puppet’ are looking straight at you, therefore it’s engaging with the audience and gives the audience an idea to what type of horror this film could focus on. The colour of the slogan is conventional as it’s red, which denotes danger, blood and death, which then links back to what is said; ‘YOU SCREAM. YOU DIE.’ The font is also a sans serif font which makes it easier to read which suggests they want people to read it.

Finally the dark background is effect as it gives the poster an element of mystery, especially because you can’t see all of the ‘puppet’ only the bow, top of the collar, face and finger, which suggests these are the key areas which need to be focused on.

Jurassic Park: The most outstanding feature of this poster is the logo. It’s the first thing you see when you first look at it, and is in the trailer and the beginning of the film. It clearly shows what the film will involve, and connotes many things; red background links to the red skies in the Jurassic era, trees at the bottom link to the ‘park’ and the silhouette of a T-Rex skeleton further cements our understanding. It really stands out from the background and I love the font used, it fits the film perfectly.

Silence of the Lambs: For this poster, I think the most outstanding feature is the image, particularly the contrast between the red eyes and the white face and the bug. Both are made clear, which suggests to me that both are more important than the face seeing as the face isn't clear. Because of this I am drawn to the bug and the red eyes, rather than the title.

Dead Silence: For this poster, I think there are two outstanding features, the first being the image and the contrast between the creepy doll and the zombie looking hand, the second being the title & font used. But if I had to choose I would say the title. This is because I think the effects used are outstanding and really effective. It really gives the poster that edge and really shows clearly, the genre of the film. It is also made clear by the dark background, so it jumps out  even more, and the ghostly look relates to the synopsis which states that; ‘Every town as a ghost story…’

Avatar: Finally, the most outstanding feature for the Avatar poster is the colour scheme. There is only one main colour used, and that is blue. All the other posters have different colours, whereas Avatar uses different shades of the one colour, this could be due to the fact that the creatures in the film are blue, and that the one shown on the poster is also blue, which then makes their eye stand out as it’s a light green/ yellow. The title is white with a blue glow around it.

I would change the Avatar poster, but not the rest. Purely because I feel this is the weakest poster as it does not have many of the conventional features of a poster. I would probably add a release date so that people would know when it comes out, billing block with information about the film and a slogan. I have noticed that there is a website in the bottom corner which has more information on the film, and that could be the reason why they decided not to put the main information on the poster, but I feel that the purpose of a poster is to give information about films and is a key part in the advertising of films. This is why I don’t feel the need to change the others as they have enough information for the audience.

Dead Silence & Silence of the Lambs: These are both horror movies, albeit different types of horror, and both use the same colour scheme; red, white & black. This aids the viewer’s understanding about the film as they would have seen horror posters before, and would associate these colours to horror films, for example if they have seen the poster for SAW they would recognise these colours on these two posters, and therefore recognise this as horror. This could also be evident in the fact that Dead Silence was written, directed and produced by the same team that did SAW.

Jurassic Park: The colour scheme for this poster aids the viewer’s understanding of the film as red represents the danger behind the dinosaurs, black represents mystery and power which could link to the strength and power of the dinosaurs, and orange represents energy, fascination, determination. So from these representations people would get the sense that it’s an adventure, thriller and energetic film.

Avatar: The colour scheme of the poster for Avatar is mainly blue & black. Blue represents knowledge, power, integrity, seriousness, trust & loyalty and black represents power & mystery. It could also be perceived as an alien colour and therefore viewers would get the impression that this might be a sci-fi/fantasy film. The representations of the two colours could also aid in their understanding.

Out of all of the posters I have only seen Avatar. The poster does match the film as the creature on the poster is one of the main characters in the film, and also the colour representations sum up the film well, the font is very alien-y and the colours match the surroundings in the film as well as the genre.

Movie Magazine Covers Continued...

 As well as the analysis I did of some movie magazine covers, I also decided to annotate some and answer questions based on them. This is additional research for my posters, the research has really helped me as it's given me a clear idea of what to include on my cover, and how to lay it out.

The conventional elements of the magazine covers are mast head, this is important as it tells the audience/reader what the magazine is called, but also the audience can tell if it’s a good magazine if the title is well known and they recognize the title, font and style. It also relates to the type of content included in the magazine, cover-lines, these are important as they tell the reader what are the main features of the magazine, which celebrities are included, what are the main headlines, they give the reader a reason to buy the magazine, this leads onto unique selling points, these are the features which make the magazine seem unique compared to the other magazines, they’re important as they also give readers a reason to buy the magazine, could be free extras, limited edition covers to collect etc.

Other features include the main images; most covers feature a main image that looks directly at the reader, which is direct mode of address, these then engage with the reader and are important as it backs up the cover-lines, and shows the reader which actor/actress is going to be featured in the magazine, magazine header bars are important as they show the unique selling points, for example on one of the posters ‘DISCOVER SIR SEAN’S BEST FILMS ON DVD!’ Again, gives the reader a reason to buy the magazine, finally puff words are used to make the cover look appealing, and engage with the reader and make them read on, words like ‘EXCLUSIVE!’ and ‘PLUS!’ are used commonly. This emphasis the cover-lines and make the reader want to read these articles in the magazine. 

The magazine cover for Total Film, in my opinion, is the most eye-catching. I say this because the colours used are bright and bold and go well with the background, the look of the mast head is interesting and matches the film mentioned on the cover and looks futuristic, which then links back to the film Inception. Also the films mentioned are quite Sci-Fi, which then links back to the background style. The font used is simple but effective, easy to read, the text is in all caps which suggests that they want to catch the attention of potential readers, also the magazine header bar is very catchy ‘THE MIND-BLOWING ISSUE’ this then suggests to the reader that they have to buy the magazine, and the unique selling points such as ‘TRON – EVERYTHING YOU NEED TO KNOW’.

I think entertainment weekly has some missing features, for example it’s missing the bar-code, website, price and footer. I think there could be a reason for this, they may have felt that the simple layout is more effective as it draws the readers eye to the main cover lines, and the main feature of the magazine. But I think that there should be a price on the magazine so that readers can see how much it is, also there should be a website so that readers know where to go to find more information and shows convergence like the other magazine covers. I think it also needs cover-lines that show what else is featured in the magazine so that those who don’t have an interest with 50 Shades of Grey will see that they have other things to read. At the moment it’s only appealing to one type of audience, and not to every reader.

Yes, these are shown in the cover-lines. Entertainment Weekly has information on props and costumes from other movies and TV shows, Total Film has information on other film such as comparisons – Shrek 4 vs. Toy Story 3, information on reboots such as Predator, the 27 most mind-blowing movies ever, as information on conventions, actresses from Twilight, first looks at recent films, meet the master of mind flicks and so on, Film Review has information on Lord of the Rings, Empire has information on Titans, Hunger Games, Bourne Legacy, and other films, also promotes the ‘girls of Skyfall’ Additional information is necessary as it allows the cover to appeal to different audiences, it also shows that the magazine as other features and doesn't focus on one topic, shows that they are current and keep up to date with the latest news and information within the film industry. 

I think the Total Film magazine cover can help me design my own cover as it has all the conventional features, the layout it clear, the colour scheme looks effective, and matches the type of films that it’s promoting, the image is effective, and generally looks like the most effective cover. The Empire cover may also help me as they also have most of the conventional features.

Movie Magazine analysis...

In order to plan my front cover, I have decided to do some research and look at professional and popular movie magazines and their covers. After this I will start a paper plan for my own movie magazine, with the help of the research that I have collected here...

Magazine Cover 1 - TOTAL FILM

The first movie magazine cover I'm going to analyse is Total Film. First off is the bold and big mast head. A sans serif font is used to make it clear, the lettering is in all caps, again to emphasise the name of the magazine. The colour used helps it to stand out from the background. Next is the unique selling points, these are things which make the magazine unique, on this magazine cover, the 'freebies' are what makes it unique; the 'FREE GIANT IRON MAN POSTER!' and 'PLUS DANIEL DAY-LEWIS | MEL GIBSON | BLU-RAY SPECIAL'. These are what the readers can get if they buy the magazine. The photo of Johnny Depp is big, so big it overlaps the mast head, this shows that he will be a key feature in the magazine, there is also a sense of direct ode if address, he is looking straight at the reader, therefore engaging with the reader. Next to the image The cover-lines link the image to what is being included in the issue. The cover-lines show what will be included in the magazine, again white used along with a sans serif font which helps bring it forward and not let is get camouflaged by the background. Finally you have media convergence - the website for the magazine is shown on the cover, and you have a cover-price. Additionally, puff words are used; 'FREE' 'PLUS' 'WORLD EXCLUSIVE' These words help emphasise the key features of the magazine, and make it sound interesting to the reader.

Magazine Cover 2  - EMPIRE Magazine

Second cover is from EMPIRE. There is a clear theme going on here, red & grey with white and black. The mast head, again is bold and in all capitals as like the previous cover, a sans serif font is also used so that the readers can understand what it says. Unique selling points are as said above the mast head; 'COEN BROTHERS! LONE RANGER! RYAN GOSLING!' There is also a '32-PAGE COMEDY SPECIAL' as well as additional gossip. These show some of the films and actors that will be included in the issue. The main image of the elves of 'The Hobbit'. They are slightly posed and/or stylised, the one that is drawing his weapon looks to be slightly more significant than the others, all three are looking towards the reader, thus showing direct mode of address, and therefore engaging with the reader. The image then linked to the cover-lines, these show what the main feature of the issue will be, in this case it's 'The Hobbit'. There is also a quote included which is called anchorage, and also shows direct mode of address, and engages with the audience. The font is very fancy, and links to the genre of the film shown. Again, there is media convergence, the website is shown on the front cover, puff words used; 'PLUS' There aren't as many puff words used on this cover, which suggests that because it's a popular magazine, they do not have to emphasise what is featured in their covers, whereas other magazines such as TOTAL FILM which aren't as popular or famous, use as many puff words as they can as they need to make their cover seem unique so that people will buy them. 

From these covers I have come up with a few ideas of how to set up my magazine cover, and what to include. I still need to come up with a name for my magazine, but I think after seeing these two magazines I have a pretty good idea of where I want to take this. Empire is a very good example of a successful movie magazine, that looks good, and doesn't have too much going on, on the cover, whereas magazines such as Total Film need to have slightly more going on as they aren't has mainstream as magazines such as Empire.

Production Companies....

For the production company I have used the production company that I created for my AS project. I figured it would link the two projects effectively and I could include things such as 'From the makers of Loanshark' on my poster and would be less hassle and easier than coming up with a brand new production company. I may use a different version of the logo in my trailer as I think it would look better big, the small logo on my poster looks good on my poster as it's small, making it big could cause issues with clarity and being able to read it, so I have made a similar if not identical copy, but with a lighter background, for my trailer so it is easier to read and recognise. 

This is the revamped logo. As said above, this will look better in my trailer, less fuzzy and easy to read. It also looks a lot more professional and cleaner than the last logo in my opinion and gives a sense of progression, as if the company has made money since the last 'film'. It also matches with my poster and colour scheme as I am going for a monochrome colour scheme as it coincides with the conventions of thriller/romance/action films such as The Host.

This is the original production company logo, the improved logo looks a lot more clearer than this, and a lot more professional. The text is a lot more clearer and easier to read, it's not as blurry and is more monochrome than this logo. I really like the improved version as it's more me rather than the logo created by the group I worked with on the AS project. It works well with my poster and colour scheme, and just looks cleaner than this logo. 

Main Storyboard...

For my main story board, I planned it in my book first, planning what shots, music and what I wanted my characters to do within each shot. It was very brief and had little detail. Once I had finished, I got two or three A3 storyboard pages and wrote out in detail every shot, once I had finished I went back and drew images to represent what would happen in each shot. I have decided to write up my storyboard in full as well as a paper version.                                                                                                                                                                                                                      

Storyboard: 'The Choice'

Shot 1: Title screen, black background, white text, sans serif font, text fades in; 'Three Lions Productions present...' fades out, and colour fades into next shot.

Shot 2: Fade into establishing shot of town centre, people walking and talking, music is quiet in background, voice over: 'What if not everyone was human?' Fades into next shot.   

                                              

Shot 3: Fade into wide shot, this time movement is slowed to reflect what is being said. Voice over: 'That they are more different than we realise...' Music still quiet so voice over can be heard, fades out and into next shot. 

Shot 4: Fades into a close up and camera slowly zooms into the main characters face, voice over; 'That there were others.' Music starts to build up quietly, cuts to next shot.

Shot 5: Title shot, black background, white text, sans serif font, fades in; 'From the director of Loanshark...' text fades out. Music starts getting louder, shot cuts to next shot.

Shot 6: Pan/aerial (?) of location, setting the scene/introducing setting. Music still building up and cuts to next shot.

Shot 7: Medium close up of first main character Stephanie, camera slowly zooms in, she turns towards the camera, hair swishes. Music is still building up, quite loud at this point. Cuts to next title shot.

Shot 8: Title shot, black background, white text, sans serif font, text fades in; 'Megan Phipps' text fades out, music is loud in background, cuts to next shot.                        

Shot 9: Close up of second main character, introduces this character, camera slowly zooms in, music is quite loud, nearing climax, shot fades into title shot.

Shot 10: Title screen, black background, white text, sans serif font, text fades in; 'Curtis West'. Text fades out, music still building in background, shot fades into next shot.

Shot 11: Pan/long shot of characters running, they are constantly looking behind them, panicked, heavy panting, music starts to climax, quietens when voice over starts; 'What if you had choose?' shot cuts to next one. 

Shot 12: Title shot, text fades in, black background, white text, sans serif font; 'A story of love and heartache...' text fades out, music still loud, this shot fades into next shot.

Shot 13: Two shot/slow zoom, two main characters close together, each has their hand on the others cheek, faces slowly move closer together, music becomes softer, voice over; 'Between the one you love...

Shot 14: Medium shot/reverse zoom, Connor gets taken away, he struggles against the person taking him, camera slowly zooms out as he is pulled away, music becomes slightly more dramatic, shot fades out.

Shot 15: Fades in, close up of main character Stephanie, her reaction, music quietens slightly as she speaks; 'NO!' music gets louder, quick cut into next shot.

Shot 16: Wide shot, fight scene between Stephanie and the 'others'. Music quietens slightly for voice over; '...or saving the entire world?' Music gets louder again, quick cut into next shot. 

Shot 17: Quick cut in time with music, long shot and camera zooms into second main character, music reaches climax, quick cut into next shot.

Shot 18: Master shot of 'others', they slowly walk towards the camera, music still in time with cuts. Quick cut into final title shot.

Shot 19: Final title shot, black background, white text, sans serif font, text fades in - 'The Choice' 'In Cinemas November 2014' '#thechoice' 'www.thechoicemovie.com' Music stops and fades out.


I should note that since writing this post, I have actually changed my main story ever so slightly, by adding in a few more shots and changing others, I have reviewed my first draft of my main storyboard and felt that some shots needed to be switched and that some needed changed and/or removed.

Main Idea & Script...

This is the genre, storyline and the characters of my film. I had based my storyline on films that I had watched prior to starting this post, I didn't want to do the same genre film as last year as I wanted to challenge myself and do something different. I don't know if this idea will stay the same through out, but I think it's a good basis for my trailer. 

Genre: 

Drama/Romance/Fantasy

Characters:

Female protagonist (main) called Stephanie, Male character called Connor, lover to the main character, villains/family.

Storyline: 

A group of people arrive at a small town, little do they know these people are not actually humans, but aliens who have evolved to look like humans in order to reclaim their home planet and not look too suspicious. One of the human like aliens however, does not want to take part in this, and has a human conscious, he tries to undo what they have done when he can. On the other hand, a girl who has successfully escaped from these creatures, wanders a lone, desperate for help, until she sees him. Together, they work to save as many people as they can, they eventually fall in love, but get found out, he get's taken away, and she has a choice - Sacrifice the one she loves, or save the entire world?



This is the script for my trailer. I was able to work out the dialogue for my trailer due to storyboarding, I was able to picture my trailer and imagine how I want it to look, and the dialogue came to me. I still need to work out some of the character names, I have put some, but I might change them as I storyboard. 

Script for 'The Choice'

Characters:

Stephanie - Megan Phipps
Connor - Curtis West

Shot showing people moving, setting the scene, music is quiet so main character can be heard;

Voice Over: What if not everyone was human?

Movement within the scene is slowed/sped up, music is still quiet;

Voice Over: That they are more different then we realise?

Character is shown at this point by using a close up and the camera slowly zooms in, music is quietly building up;

Voice Over: What if there were others...

The characters are running, they are constantly looking behind them, they are scared, music starts to climax at this point;

Voice Over: What if you had to choose?

The two main characters move in close, both putting each others hands on each others face, music is soft & slow, the audience can tell that there is some chemistry between these two characters;

Voice Over: Between saving the one you loved...

Fight scene, the main female character is fighting off the creatures, music starts to build up again;

Voice Over: ...or saving the entire world?

Title screen comes on - 

The Choice

In cinemas November 2013

Brainstorming Film Names.....

Once I had my trailer idea, I decided to brainstorm names and slogans. I had names such as 'The Invasion' but this was too sci-fi 'ish', and didn't fit in with my film genre, I then went with 'Others' but this was too similar to another film, so I then went with 'The Others' but I didn't like how this sounded, I then came up with 'The Choice' and thought this suited my film as it's all about making choices, deciding between saving the one you love or saving the world. I liked Encounters, but again I felt it didn't suit my chosen genre and would probably suit a more sci-fi movie.Invaders was another film title, but it reminded me of the name for the game 'Space Invaders', I didn't want to focus solely on the 'others'. So in the end I went with 'The Choice' as I felt it summed up the film and the plot-line perfectly and didn't sound to 'spacey'

For the slogan, I came up with three, 'We aren't alone', 'What lies beyond?' and 'Could you choose?' I went for the third one as it went with my chosen title quite well, although it was tough decision as I liked all the slogans, I felt that this went well with what my film is about, which is deciding between love or saving the world. Brainstorming was useful as it made it easier to come up with ideas for names, as I find it difficult to come up with names for stories, films etc. 

Mind map of ideas....

Wordle of ideas...

Preliminary Storyboard...

My main idea is the first idea I came up with on my list of ideas, (on a previous post). I liked this idea as it was different an something I could get into. So, before I start my main story board, I thought I would start on making a preliminary storyboard to plan out what I want in each scene, and then elaborate and go into more detail or maybe add more scenes in my main storyboard. 

Shot 1:

• Establishing shot of town, introducing setting
• Voice over - 'What if not everyone was human?'
• Establishing shot shows people moving at normal pace
• Music starts off quiet, to allow voice over to be heard

Shot 2:

• Movement is slowed/sped up, time-lapse like
• Voice over continues - 'That they are more different than we realise.'
• Slow pan, music quiet in the background to allow voice over to be heard

Shot 3: 

• Close up of main character/narrator
• Voice over finishes at this point - 'What if there were others...'
• Music starts to build up at this point

Shot 4:

• Pan of filming location
• Music quietly building up
• Titles start - From the director of Loan Shark...

Shot 5: 

• Medium close up of main character (Megan), she turns towards the camera, hair swishing
• Credits start up, fades in and out. (Megan Phipps...)

Shot 6:

• Close up of second main character (the others) has glowing eyes, may show more
• Credits fade in & out (actors name...)
• Music still building up
• Quick fade out

Shot 7: 

• Quick fade into this shot
• Characters are running, looking back behind them
• Voice over - 'What if you had to choose?'
• Music starts to climax

Shot 8:  

• Two main characters move in close, the female character moves her hand to rest it on the cheek of the male character
• Voice over - 'Between saving the one you loved...'
• Music becomes softer, showing the relationship of the two characters

Shot 9: 

• Quick cut into fight scene between the main character (who is human) and the others (who are the aliens) 
• Voice over - 'or saving the entire world...'
• Music starts to build up again
• Pan following the one who got kicked/hurt

Shot 10:

• Title screen, titles fade in, titles are white, glow like effect to link with the others glowing eyes, black background
• Title - 'The Choice' 'In cinemas November 2013'
• Music fades out, film credentials come up

Film poster practice...

I decided to do a practice poster, in preparation for my main film poster. I got the images from Google, and used Photoshop to edit them together.


I got the name for this film from the background image I used, and from this came the slogan for the made up film. It was good practice for me as I had never used Photoshop before in my media projects, and I was good to get back into the swing of editing. I also found a billing block to place at the bottom, and found a age rating. I also used a font which didn't look to tacky, and actually looked professional. I also tried to find an effective text effect to make it  stand out, I found this effect, which made it look really eerie, and reminds me of ghosts. I also found an image of a pair of red glowing eyes, which had a black background, this was good as it allowed me to shrink it, and fit in the dark area of the image, without it sticking out too much.  

This poster I did on PhotoPlus, again, I used a background image from Google images, and copy & pasted a billing block on the bottom. I also got the title from the background image, as it reminded me of Snow White, and the tagline came from this title. I did feel that there was something missing underneath the title, but I didn't want to add too much.  

Editing Practice...

We decided to go around the school, and take photos of anything we found interesting, then uploaded them to our computor, and we used a software called iPhoto, and practiced editing them in preparation for our projects. It was really good practice for me, and a good refresher as well. 


For the first photo I changed the colour and added a vignette, I also changed the contrast and made it slightly bolder. I like the colouring of this photo as it gives is an eerie look, but also looks semi-realistic at the same time.  I also like the photo itself, and how it was taken, as it  looks really geometrical. I like this photo, but I don't think it's the best, this was the first photo I edited so it was just a experimental photo, gradually I got the hang of it with the next two.






















For this photo I changed the contrast, added a vignette around the outside to add a deep focus, I used a black & white which turned out similar to a Sepia effect because of the change of contrast. I also made it slightly brighter to add to the contrast. I like the look of this photo as it gives it an aged look, and the deep focus type effect allows people to focus on the none blurry part of the photo, which in this case is the centre of photo.

For this photo I decided to use an effect which blurred the photo, and made it look like it was reflecting the image. I also changed the contrast & the brightness of the photo to make it colourful and bold. I liked this effect as it looked interesting and effective,  and worked well with the objects in the image already.  I don't like the top part of this photo as much as the bottom half, as I like the reflection effect on the bottles, the top part looks too bright for me.

Movie Poster Analysis...

As part of my project, I also have to do a Movie Poster for my chosen movie & genre, so for research I have decided to choose three to four movie posters, and analyse them, to see what the conventional features of the posters are, and what else is included in the poster which makes it unique. 

The Host...

This has the three important characters on the poster, with the main in the middle. It also features one of the main locations, which if people have read the book would recognise, this is probably to attract those who have read the book to see the film adaptation. The positioning of the two male characters is interesting, one is higher than the other. This suggests that one has more power, or is slightly more important within the storyline, again, those who have read the book may recognise this or them and understand this. 

They have also put the author of the book at the top of the poster, in bold, to emphasise who it is, and to show that she has written another popular franchise, therefore trying to advertise to that particular audience. It also has the billing block at the bottom, this is conventional on all film posters. The film slogan is above the film title, this is not the same with all film posters, the majority have it underneath the title, but there are some that have it above. I also find that the fact that the title is smaller than the actors on the poster is interesting. It tells me that they are trying to advertise who is in the film, rather than what the film is called or is based around. They have the directors name clearly written at the bottom, so the audience know who has directed it, therefore they can predict whether it will be good or bad.

The Twilight Saga: Eclipse...

The Host's movie poster looks similar to this poster, it could have been based on this poster. Again the three main characters on the poster, with the most significant in the middle. The film title in the middle this time, with the slogan underneath, this is different than The Host's movie poster, this is slightly more conventional. Again I think because these actors are now well known when this came out, this is why they are so big on the poster, rather than have the title big as well. It could also be that the audience just need to see the actors to know what the film is. 

Again the billing block at the bottom of the poster, this is a conventional feature on all posters & DVD cases. It's grey and dark, signifying danger, and that something big is going to happen in the movie. The same font is used on all the twilight movie posters and books, signifying a link with all four films, and allows the audience to know that they are based on books by the same author. It also has the date of release, just like the movie poster for The Host. The fact that the two male characters are at equal heights shows that they have an equal importance in the film.  

The Hobbit...

This poster is similar to the other two posters, it has the director on the top of it, it says it's directed by the same director who did Lord of The Rings. It has a medium close up of the main actor, which is bigger than the title, to allow the audience to recognise the actor. The billing block is at the bottom of the poster, this is the same as before, this is conventional on all posters. The font used in the title, is similar to that used in The Lord of The Rings. This then shows that these movies and trilogies are linked, written by the same author, thus advertising to that particular group of people.

Also the fact that there is only one person on this poster tells me that he is the most significant character in this film. The date is at the bottom, and also it says you can see it in 3D. It also has the website on it, enabling the audience to interact with the film in more ways, rather than just watch the film.  

Star Trek: Into Darkness... 

For this poster, the tag line is at the top of the poster, linking with the background image. A long shot one of the main character walking away from the scene, this gives us the idea that he may be the villain, this is also shown in his facial expression and the clothing he is wearing. The font used in the title is like a battered sign, thus relating to the destruction in the background, it's also quite a spacey font, to link in with the genre of the film. 

We can tell that the film is set in the future, not only from the title, but the also from the type of buildings in the background.  The billing block at the bottom gives all the usual information, it also has information about how you can watch it in 3D, what the website is, and when it will be released. I can also tell that not only is the film trying to appeal to the older, original Star Trek fans, but is also trying to introduce people of this era, and young people to the franchise as well. You can tell this by the use of CGI, modern type fonts, and how dramatic it looks compared to the movie poster of the first ever Star Trek movie. This poster is  a lot colourful, and less dramatic, it has the three main characters of the movie, and is less professional looking than the latest movie poster.